Infront Consulting Asia Pacific: Single-minded Approach to Cloud
Raymond Chou, Founder & CEO
‘Cloud computing’ today encompasses a wide array of definitions and roles. None more endearing than the one expressed by Infront Consulting Asia Pacific. The company with its headquarters in Kuala Lumpur specializes in Microsoft Datacenter and Azure technologies – including architectural design, implementation, configuration, optimization, and on-going support and training of the Microsoft Azure and System Center suite. With Cloud being the go-to technology for the modern entrepreneur, it has become imperative to be associated and partnered with a trusted Cloud firm. As the technology sold is intangible to start with, the trust required is hard to be quantified. Infront successfully overcomes such challenges with its dedicated approach towards clients’ needs and demands.
Infront Consulting Asia Pacific provides value through efficient delivery and categorical expertise in Microsoft IT solutions. Being an expert in Microsoft Azure, Datacenter automation, and Microsoft infrastructure, the firm allows organizations to quickly and efficiently implement and integrate Microsoft technologies, accelerating customers Return on Investment. Raymond Chou, Regional Managing Director, Infront Consulting states, “We understand how Microsoft technologies are used, and so we help our customers achieve efficiencies through automation and integration into their business processes.”
The company differentiates itself from its competitors by merely choosing to have a single-minded approach about its offerings instead of a multi-pronged ‘jack-of-all’ set-up. Chou emphasizes, “Infront chooses to be a specialist in the Cloud space, and this allows our consultants to dive deeper into the core technology.”
Deploying a ‘Divide and Conquer’ strategy through the Subject Matter Expert (SME) Program, Infront have different consultants to look at varied areas of cloud. Also with the firm having a structured sharing approach for documentation, it allows them to scale quickly and synchronize sharing of information seamlessly. Hence ensuring when new consultants are hired, they are ready to help and share.
Being an award-winning Microsoft partner, Infront takes care of one time tasks such as installation and configuration, to let clients focus on their core operational activity. Imbibing their varied areas of expertise and experience, Infront ‘understands every aspect of cloud technology and can match all business needs.’ Not to mention the multiple and unique ways in which it delivers the solutions to its clients. Delivering by the varied nature of requirements, Infront is the first APAC Company to abolish the charging of “1-time deployment setup fees”, opting for a more structured pricing model through monthly subscription together with the cloud service of choice. Thus enabling technology adoption more affordable and the pricing structure assists client’s businesses financially. Chou elaborates, “Infront is one of the first APAC Microsoft partners to offer cloud solutions and was one of the few companies to be included in the Early Adopters program of Microsoft.”
The firm boasts of numerous success stories in its 15-years of domain dominance. One such is the adoption of Infront Consulting as the preferred Cloud partner by Hela Clothing (the Sri Lankan apparel manufacturer). As the Sri Lankan apparel market evolved to lean more on radical digitalization, Hela Clothing was faced with the challenge of embracing the unknown (digitalization) or be sidelined by not jumping the bandwagon. This being one of Infront’s client cases, similar client stories are seen throughout APAC. However, Hela Clothing went with the former, and chose Infront to digitalize and revitalize themselves. The partnership with Infront resulted in Hela Clothing adopting a collaboration and communication culture new to the industry, subsequently leading to increased productivity.
A multiple-time Microsoft award winner, Infront is one of the only specialist cloud solutions provider located in six countries (Malaysia, Singapore, Australia, Indonesia, Sri Lanka, and Thailand). The firm is also looking to expand into new markets such as Cambodia, Vietnam, Myanmar, Bangladesh, and the Philippines within the next three years. Chou adds, “Infront is also building specialist teams in the AWS, Google and Alibaba clouds the same way they built the deep skillsets on Microsoft so that they can assist clients to manage their entire cloud portfolio best. This is inlined with our client care strategy of ensuring that we create impact for better efficiency of our customers.”